Points and reward programs do not provide consumers with instant gratification upon making a purchase. Making customers feel positive about their purchase is crucial to not only the customer experience but also creating brand loyalty. 82% surveyed said they prioritize special promotions, discounts or cash back when choosing where they will shop. Thats a powerful loyalty stat.

The most popular way of purchasing retail items among consumers is shopping in person vs online, especially among shoppers aged 35 and older.

When consumers are in a shopping mindset, coupon redemption rates increase ten-fold. Location-based marketing delivers offers at the right time and place.

87% of people surveyed expressed a preference for shopping at retailers who offer discounts and value-add offers over those with loyalty reward and points programs.

81% of people surveyed use promotions to guide purchase decisions.

Consumers are increasingly looking to digital sources to inform buying decisions such as what to shop for, where to shop, and which brands.

In addition to influencing where to shop, rewards and incentives also have an impact on sales conversion rates (the percent of shoppers which complete a purchase).